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Marketing Guidebook
The Comprehensive Source for Grocery, Drug and Mass Merchant Insights
Vertical Markets Served: Consumer Packaged Goods (CPG) Manufacturers (Food & Non-Food), Suppliers of Retail Products & Services, Marketing & Promotion Agencies, Importers & Exporters, Food-Related Associations, Retailers
Channel Coverage: Supermarket Chains (including supercenters such as Wal-Mart), Grocery Wholesalers, Specialty Distributors
The Marketing Guidebook is an annual publication with 40 years of history tracking the grocery industry. Now, for the first time ever, the Marketing Guidebook has been expanded to include not just supermarkets and grocery stores, but also the leading drug, discount, dollar and club chains, as well as non-food, candy, tobacco and media distributors. Organized into 51 statistically-generated markets covering the entire U.S., Canada, and Puerto Rico, it has been designed to match the way you do business.
Frequently Asked Questions
When is it published? - Late September with with the exportable CD released in October.
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What are the criteria for inclusion?
- All supermarket, wholesale club and supercenter chain buying offices doing over $20 million annually in retail sales and their divisions
- All wholesaler buying offices supplying supermarkets that do at least $20 million annually in retail sales and their divisions
- Leading drug store chains
- Leading dollar store chains
- Leading mass merchandisers
- Candy, Non-Food, Tobacco and Media Distributors
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Can I use the Marketing Guidebook with Market Scope? - Yes, now that Market Scope presents its data by Marketing Guidebook definition, both resources can be used to gain a more complete understanding of a given market or company. Some figures may be slightly different, since they are created at different points in the year (the data in Marketing Guidebook comes from a report generated in June, the data in Market Scope from a report run in November).
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How is Marketing Guidebook better than other directories? - We can't speak for anyone else's research, but we can tell you that our directories have an excellent reputation for accuracy and usefulness. Each year we verify or update each profile through direct company contact, and throughout the year we track the industry through the Internet, trade journals and other sources. In addition, we have a resource that no other directory has, the Trade Dimensions Retail Site Database, which has information on every individual supermarket location in the US.
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Does Marketing Guidebook give me the address of each store? - No, the Guidebook presents the market from a company headquarters and division point of view. We do track individual store locations though and can provide that information in special reports. For more information of these special reports, please call Trade Dimensions sales (203-222-5728).
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Is Marketing Guidebook available on CD-ROM? - Yes. We produce two different versions – Read-Only and Exportable. Free demos are available, or you can download the demo from our website in the Downloads section of TradeDimensions.com.
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What's the difference between the Read- Only CD-ROM and the Exportable CD-ROM? - The Read-Only CD-ROM is merely an electronic version of the book with very limited capabilities while the Exportable CD-ROM allows you to do more than both the book and Read-Only CD-ROM. With the Exportable CD-ROM you are able to do various searches by location, number of stores, etc. You are also able to export information to create mailing labels and perform mail merges as well as export company information to perform your own analysis. To find out more about the Exportable CD version of the Marketing Guidebook, contact Tracey Jason via email at tracey.jason@nielsen.com or call 203-222-5715.
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Is it available over the internet? - Yes, a subscription to our Retail Account Database allows you to access all the detailed company information currently available in the Marketing Guidebook as well as the Directory of Convenience Stores® and High-Volume Retailers®. Subscriptions are for one year of unlimited online access -- corporate-wide subscription pricing is also available. To find out more about getting an online subscription, contact Tracey Jason via email at tracey.jason@nielsen.com or call 203-222-5715.
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Why should I get the Marketing Guidebook Monthly Email Updates? - For users who require the latest information on a constantly-changing industry, these updates keep you informed of any executive changes (new hires, job changes), acquisitions, mergers, bankruptcies, new concepts, quarterly sales, and any other retail news that could impact the way a company does business.
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Related Products
Trade Dimensions publishes a complete line of directories on retailers that carry the products of consumer packaged goods companies. Boost your sales by taking full advantage of all the markets available to you. In addition to the Marketing Guidebook, you might be interested in one or more of the following:
Key Account Profiles
Key Account Profiles track the top retailers targeted for sales by small- and medium-sized manufacturers. This key information on the country’s top 40 chains (Wal-Mart, Kroger, Target, Walgreen Company, Costco, CVS, SUPERVALU, Safeway, Ahold USA, and more) includes everything from “Just the Facts” to in-depth analysis from the highly regarded Trade Dimensions editorial staff. Insight includes: advertising/marketing/branding, consumers, competition and technology.
Market Scope
Supermarket counts and the most accurate retail market share data available anywhere, at any price. Only Trade Dimensions can produce supermarket share using store information from our one-of-a-kind database of every supermarket in the U.S. View the latest share information by market for all 52 ACNielsen SCANTRACK® markets, all 64 IRI InfoScan® markets, 205 DMAs, the top 100 CBSAs and all 48 contiguous Marketing Guidebook markets. Market Scope's Mid-Year Update keeps you atop the dramatic changes that occur in six months. Manufacturers, finance and investment companies, advertising agencies and researchers all rely on Market Scope as the definitive guide to supermarket market share. Don't settle for "guesstimates" -- get the real answers from Market Scope!
Directory of Convenience Stores
The single most complete and accurate guide dedicated solely to sales and marketing information on the leading convenience store chains. What the Marketing Guidebook does for supermarkets is what this volume does for C-Stores. Profiles of nearly 1,500 convenience store chains in the U.S., Canada and Puerto Rico, over 400 convenience store suppliers and 7,300 key contacts.
High Volume Retailers
The Alternate Channel Sourcebook dedicated exclusively to chains which operate over 90,000 fast-turn, high-volume retail stores in a range of trade classes. Supercenters and wholesale clubs, discount stores, dollar stores, drug stores, department stores, military buying centers and even the major category killers/specialty retailers -- you'll find them all in this directory. Over 600 company profiles including store types and areas of operation, with the names and titles of over 4,500 top executives.
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